Perfect Plate

Alongside a classmate, we created an app to help young adults feel more comfortable in the kitchen. The app focused on low-budget healthy meals and ways to reduce waste while cooking.

My focus was primarily on the logo creation and color selection. In addition, I created a print ad and a single-page website to advertise the app,

Project Type
Recipe Building App
Brand Identity
Marketing Materials

70’s style typefaces were chosen to co-inside with the illustration style and create cohesion within our branding.

Process

Logo creation

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Research

For the creation of the app, I worked on strategy by researching similar apps, implementing customer journey maps, and creating a persona for our target user.