ClearSpend
ClearSpend provides a streamlined solution that enables governments to share financials. It simplifies the complexities of transparency efforts, ensuring states meet mandates and public expectations for open governance. The visual identity was developed in collaboration with another designer. Since its launch, art direction has guided the creation of brand assets and marketing deliverables, ensuring consistency and alignment across all touchpoints.
The Brand
The ClearSpend brand prioritizes clarity, accessibility, and functionality. The logo is designed to be easily recognizable and legible across digital formats, supporting users who rely on the platform for court-related financial tasks. The color palette and typography were chosen for their associations with trust and transparency, helping to create a sense of reliability without unnecessary complexity. These visual elements work together to support a consistent user experience and reflect the software’s role in simplifying a traditionally complicated process.
Project Type
Branding
Marketing Materials
Digital Campaign
Process
First concepts
These symbols reference government iconography and emphasize themes of transparency, efficiency, and time-saving—core to the platform’s purpose of simplifying interactions with public systems.
Final direction
After further development of the brand, the direction changed to
