Insight Idaho
In collaboration with the UX team at In Time Tech, we developed a brand identity for a centralized data repository for the State of Idaho.
Project Type
Branding
Brand Guide
Logo
In partnership with another designer, we developed a lockup and symbol. Due to the wide audience and importance of the visual identity, this was an extensively iterative process.
Literal representation
The State of Idaho, data points around the region, and recognizable but modern state branding.
Implied representation
Equal representation across the state, information coming together, and the importance of citizens having access to their data.
Final Design
Brand Guide
Using the brand and its application to the website I developed a reference book for their and our teams to use in future projects and marketing.
