Court Access Tracking System
The Court Access Tracking System is a software aimed at assisting in communication within prisons in America. Creating a logo and marketing materials for them required a balance of seriousness and approachability. Through the brand sprint, we crafted a brand identity that exuded professionalism without being intimidating.
The Brand
Responsive Logo
The application of this logo extends to various platforms and applications, including trade show banners, desktop and mobile websites, printed brochures, and software integration. It was created to be utilized across different mediums, maintaining consistency and reinforcing brand identity across all touchpoints.
Project Type
Branding
Marketing Materials
The logo is accessible and efficient, reflecting the software's mission to streamline court access processes. The chosen color palette and typography evoke trust and reliability, instilling confidence in users as they navigate the system. Together, these elements form a cohesive visual identity that resonates with the target audience while conveying the software's core values.
Typography
Color Palette
Process
First concepts
These symbols incorporated references to the Code of Laws and all of the data coming together in one place, a badge to show authority, and an eagle which represents integrity and the United States.
Final direction
After further discussion with the partner I changed directions to focus the branding on symbols of the court system.
Marketing Materials
Brochure
Banner
These deliverables have been and will continue to be used to promote the software at trade shows. In addition, the brochures are given out with more in-depth material at the software training sessions.