First Tee - Idaho
Through my internship at Drake Cooper, I did work for First Tee –Idaho, a non-profit organization that helps children and teens build life lessons through the game of golf. With the other interns, we captured hundreds of photos. I then created social media templates and examples of paid social media ads for the Idaho Chapter to use across various platforms.
Social Media Ads
Because this is the first introduction to the First Tee for many Instagram users, we ensured that they showcased the message clearly. We aligned our visuals to the brand guide keeping them playful and simple. This helps convey the message that they meet every child in their challenges while pushing them to show up stronger.
Project Type
Social Media Templates
Social Media Templates
To assist in cohesion across the social platforms we created social templates that can be used for various purposes. Each category of template uses similar color, layout, or pattern placement.
Process
Through the adaptation of the national brand, we created content that emulated the local chapter. This was achieved through collectively taking over 500 photos of events and introducing new ways of applying their preexisting visual identity.